Samsung doesn’t just have one sustainability initiative. They have many. As lead creative director, I wanted this campaign to fully embrace the everyday changes Samsung is implementing and the impact it’s making.
Role: Creative Director + Copywriter
We teamed up with TikTok’s hottest sustainable fashion designers for the first-ever Samsung #RecycleUp fashion show. From the stage at NYC’s hub store to Samsung’s metaverse, sustainability never looked so good.
We kept the momentum going by illustrating the many ways Samsung is making an impact with their sustainable products.
This animated digital video takes us through a day-in-the-life of a Samsung recycled phone.