When it comes to women’s needs, Gloria Vanderbilt has always been ahead of the curve. To properly relaunch GV Jeans, we leaned into this insight and created an anthem—one that empowers women to unapologetically speak their needs. From above-the-line to digital to influencer partnership, this bold campaign needed a bold woman.
Meet Gloria Vanderbilt’s new ambassador: Priyanka Chopra.
Role: Creative Director/copywriter
After launching the campaign, we set out to ask top fashion influencers what needs they wanted met. Each execution tied back to a specific cut of GV Jeans.
"Women always cater to people's needs. Who thinks about her? I like that this campaign reminds us to think about ourselves once in a while.” -Priyanka