Not all beauty ads have those slow motion hair-whipping shots. As Group Creative Director for all Garnier brands, my mission was to shake up this dated category. So when Tina Fey became the new face (and hair) of Garnier Nutrisse, I wanted the work to bring out her true beauty—humor. We created a series of tv/online spots that let Tina Fey, and her hair, shine. This is “Hair Wisdom” by Tina Fey.
Role: Group Creative Director
After building a digital team from scratch, my first order of business was re-launching Garnier’s social look across all brands. It began with this manifesto tweet.
By partnering with Coachella and iheartradio festivals, we not only created engaging content, but we reached a whole new generation of Garnier fans.