Welcome to the #KetchupRevolution
Goodbye freezer-burned burger patties. So long artificial hot dogs. Who says ketchup only has to go with greasy foods? Because Hellmann’s ketchup is made with natural ingredients, it deserves way better than chicken nuggets. As lead creative director, I wanted this campaign to show a whole new side of ketchup using unexpected recipes.
Revolutions begin with the people
The “Twitter Food Emoji Challenge” asked fans to tweet us a food emoji. We turned it into a revolutionary recipe using Hellmann’s Ketchup.
Think outside the pack
In stores, we cleverly placed sample packs with unexpected food pairings. The back of the card also included a delicious recipe.