Maybelline introduced Big Eyes—the first double-sided mascara brush. To launch the product, I wanted to tell the first interactive, double-sided story that unfolded in the viewer’s hands. “The Girl with the Big Eyes” is about a bad-ass female spy and her nemesis. Inspired by 60s spy movies, the 360 campaign created a cat-and-mouse chase for the digital era. Before “Killing Eve” there was “The Girl with the Big Eyes”.
Role: Creative Director
Watch both sides of the story unfold as you scroll. The interactive site was comprised of over 100 pieces of unique content that was shareable on all platforms.
For 24 hours, our femme fatale hacked Maybelline’s twitter account, giving away free goods and interacting with fans.