No, I’m not the Sal Barone from the “Roseanne” show. I’m Sal Barone, the “big idea guy”. The storyteller. Whether I’m writing a novel, performing stand-up or even making perfume, it has to be conceptual. The same goes for my advertising work. I do tv, print, digital, radio, social, mobile and branded content—all with a story in mind. I’ve been at Publicis, Huge, Leo Burnett, Razorfish, Anomoly, Code & Theory and Digitas at 8am, 10pm and, of course, the weekends. I’ve managed teams of over 15 people while rolling up my sleeves and joining them. Losing sleep over pitches always led to wins like Pepsi, Olay, Unilever, Trojan, Hartford Insurance, Kotex, Hellmann’s, Febreze, Hasbro and The JetBlue Card from American Express. I’m known for my excellent presentation skills and my ability to establish trustworthy relationships with clients. How else are you gonna push the work? I don’t choose between traditional advertising and digital advertising. That’s a dated debate nowadays. They’re one in the same. They come together to tell a story. And that’s what I do best.
See my LinkedIn profile for where I’ve been and what I’ve been doing.