Dove isn’t just celebrating 60 years as a brand. They’re celebrating 60 years of championing women and how, together, they redefined the meaning of beauty. Freckled, curvy, masculine, black, white—every woman is beautiful in her own way. To celebrate Dove Beauty Bar’s 60th anniversary, we wanted to launch a movement: #RaiseTheBeautyBar. It started with this spot (which received over 10 million views).
We wanted women to continue challenging beauty stereotypes for the next 60 years. So we asked: how would you #RaiseTheBeautyBar?
Mashable featured the spot in an article about empowering women in the Trump era.