The label might say Saint Laurent, but it's got you all over it. Because fashion is self-expression. It's individuality. It's your heart on your sleeve. And when you wear it, you wear it well.
Farfetch wanted to highlight its curated selection of high-end designer clothes while embracing self-expression. “I Wear Me” isn’t just a campaign. It’s a call to action—one that challenges identity norms and demands acceptance. So no matter who you're wearing, never forget to wear you.