A lipstick is only as bold as the woman who wears it. To launch Maybelline’s Color Whisper, we used the playful shade names to invite women to speak their mind. Then we asked them to share it with the world. A quarter of a million whispers later, voices were heard loud and clear. Maybelline became #1 in the lip category and we won a Webby Award for most effective digital campaign.
Role: Creative Director + Copywriter